Who is on that bench?
Ted Gendron
Most of my life has been spent in and around sports. From a very young age, I started playing sports and enjoyed the competition, camaraderie and friendships that it provided. My entire career has been connected to sport in one way or another, enjoying all roles from player, coach, official, to volunteer.
While attending Brock University, along with his friend, we launched the Brock University baseball program, which is still going strong today.
An entrepreneur at heart, my first company after university was a regional sports publication. With many sports-related jobs throughout my career, my time as the Executive Director at Guelph Soccer led me to start Kidspired Media in 2018, which helps generate sponsorship revenue to more than 100 minor sport organizations in Canada.

The athlete
A coach lends the belief in someone before they believe in themselves.
- Unknown
Camilla Patten
A trained illustrator with over 25 years of experience in business development, marketing, and sales, I approach every situation and conversation through a relational lens. I've worked with national brands, non-profit and entrepreneurs; the key to my success has been to hold to my values and integrity.
As a Certified Relationship Coach, I help people overcome life challenges by discovering their best self through their source, their power...their story.
An artist, an author of A Warrior's Ride to Shine, speaker, and relationship coach, I preach what I practice by living my life with curiosity, courage, and compassion.
The Artist

All our dreams can come true—if we have the courage to pursue them.
- Walt Disney
Our Goal
Our goal is to inspire and empower through thought-provoking discussions that provide insight and guidance.
We understand how difficult it can be to face a challenge or start an endeavour alone. It all begins with a conversation, with yourself and with others, about your fears and frustrations and someone to remind you of your greatness.
We aim to help provide that support by having real conversations on topics that are important to the families in minor sports
100K
Contributed to Arts and Sports
55
Combined Years of Coaching
250+
Business Relationships
Our Story
Every decision has a choice; it’s never right or wrong, but there is a choice that leads you down a path to an opportunity, a perceived win, or a perceived loss. Each is a gift of self-discovery.
Ted and I met through Kidspired's marketing development, and we hit it off right away. We collided in the best way, like when chocolate collides with peanut butter; separately, they are both great, but the combination of the two creates something even better!
We connected over a similar passion for inspiring others. We shared our struggles and challenges and discovered our common passion for paying forward our life experiences to help others with their self-exploration and confidence-building. And through our connection, and REAL conversations.....from the park bench was born.

